Generative Engine Optimization (GEO) Conference
Austin, Texas — July · 18 · 2025
What To Expect
Ticket Prices
At The Door • Tickets, if available
$1,000
Batch #5 • Tickets (July 2025)
$950
Batch #4 • Tickets (June 2025)
$700
Batch #3 • Tickets (May 2025)
$550
Batch #2 • Tickets (April 2025)
$525 Sold Out
Batch #1 • Tickets (March 2025)
$500 Sold Out
What It Is
This full-day conference is dedicated to understanding “AI SEO” aka Generative Engine Optimization (GEO). How do you show up in AI-generated results like ChatGPT, Claude, and Gemini?
We’ll unpack it.
No fluff. No filler.
No vendors, no flashy booths.
No theatrics.
Just real people solving real problems in AI-driven search.
This conference is for operators, strategists, and builders who want to stay ahead of the algorithm.
If you care about visibility in the AI age, come join us.
About Us
A group of people from various organizations are organizing this conference. Idea came March 2025, planning & launch began April 2025.
This will probably be a one-time conference. Be present and don't miss it!
Want to speak / sponsor?
Contact us
hello@geo-conference.comWhat You Get
This is a thoughtfully curated, informative conference that provides you with a forum to 1) learn practical insights from experts; and 2) meet with other key leaders.
If you pay attention & drink enough coffee, you will walk away with actionable insights to bring back to your company.
FAQs
• No recordings. Nothing will be posted online. This is an in-the-room-only experience.
• No free tickets, group rates, or discounts.
• Throughout the conference, please no overt solicitations or sales pitches. Don't be that guy.
• The conference starts at 9AM and ends at 5PM.
• Lunch is at Noon.
• Full refunds until July 5.
• Dress code is comfortable and conference-casual.
• Media/press is not allowed.
• You may choose to stay at any hotel, there is no room block.
In-House Strategy & Technical Implementation
Tailored sessions based on your goals:
• In-House Strategy for GEO — for brand-side marketers and SEOs
• Technical Implementation — for developers, ops, and AI/SEO engineers
Pick the path that fits your role — then get tactical.
Lightning Talks: GEO in Action
Five bite-sized, high-energy talks showcasing real-world GEO experiments, tools, and case studies.
No fluff — just lessons learned, wins earned, and fast pivots from early adopters.
Think TED Talk meets “show your work.”
From Search to Synthesis: How AI Engines Surface Content
Explore how generative AI shifts the paradigm from keyword-matching to idea-matching.
We’ll break down how LLMs select, summarize, and synthesize content — and why “ranking” is being replaced by “referencing.”
Expect a deep dive into visibility in a world where users don’t always click.
This is an insider’s look into how content is surfaced, cited, or hallucinated by AI engines.
• What makes a site “trustworthy”?
• What signals matter most — structure, semantics, or authority?
Perfect for SEOs, content leads, and anyone trying to reverse-engineer LLM logic.
Roundtable: Ethics, Attribution & AI Visibility
The AI content ecosystem is murky.
Who gets credit when machines summarize your work?
This roundtable unpacks the future of attribution, sourcing, and ethical standards in generative engines.
Expect a candid, multi-perspective conversation — creators, technologists, and ethicists welcome.
Workshop: Structuring Content for AI
A practical, hands-on walkthrough of how to make your content readable, referenceable, and trustworthy to LLMs.
You’ll learn:
• How to format for summarization and AI parsing
• The role of metadata, structure, and inline credibility
• What makes content citable (and what gets skipped)
Bring your own content and audit it live — or just absorb and take notes.
How to Market & Sell GEO Services
**coming soon**
Keynote Address
Traditional search is being replaced by something new: synthetic results, AI summaries, and zero-click answers.
This keynote unpacks the seismic shift in how information is found, surfaced, and repackaged by LLMs — and what it means for whether you’re leading marketing, overseeing product, building content, or steering company direction — this keynote gives you the high-level lens and practical context to navigate what’s next.
Closing Keynote: The Future of Visibility
Search is changing — maybe disappearing. This keynote looks ahead at what replaces the homepage, the SERP, and the CTA.
What role will content strategy play in the age of AI synthesis?
And how do we build for discovery in a world where the interface is a chatbot?
Workshop: GEO Audit Lab
Live teardown of websites and content — is it ready for generative visibility?
Submit your own site or follow along as expert reviewers assess:
• Is this referenceable by LLMs?
• Would it survive a summarization prompt?
• Where are the structural gaps?
Great for people who want unfiltered, actionable feedback.
