Generative Engine Optimization (GEO) Conference

San Francisco — Dec · 15 · 2025

90
 days
00
 hours
00
 minutes
00
 seconds

What To Expect

100+
Companies
10+
Talks & Sessions
1
Great Time

Ticket Pricing

Batch #5 December 2025 (if available)
$1,250
Batch #4 • November 2025 (if available)
$1,100
Batch #3 • October 2025
$900
Batch #2 • September 2025
$850 (Sold Out)
Batch #1 • August 2025 (Pre Sale)
$800 (Sold Out)

How to show up in AI search like ChatGPT and Claude?

This full-day conference is dedicated to understanding “AI SEO” aka Generative Engine Optimization (GEO) - the newest updates, recent announcements, and leading research.

VIP Speakers Announced 1 Week Before Conference

What It Is

This is a thoughtfully curated, informative conference that provides you with a forum to 1) learn practical insights from experts; and 2) meet with key leaders.
You will walk away with actionable insights to bring back to your company.

GEO Conference is the official conference on the topic of Generative Engine Optimization.

This full-day conference is dedicated to understanding “AI SEO” aka Generative Engine Optimization (GEO).
How do you show up in AI-generated results like ChatGPT and Claude?
The science. The proof. The stories.

Join 100+ leaders from world-class companies like OpenAI, Google, Conductor, Etsy, L'Oreal, Comcast, Anthropic, Stanford University, Adobe, Accenture, and more.

This is a highly-valuable gathering of marketing leadersSEO experts, managers, tech experts, digital marketers, and business owners to talk about the future of search.
Together, we'll unpack the "SEO of AI".

This isn't your traditional trade show.
Do not expect sales booths and thousands of people.
No fluff. No filler. No vendors. No flashy booths. No theatrics.
Just real people solving real problems in AI-driven search.

This conference is for operators, strategists, practitioners, and builders who want to stay ahead of the algorithm.
If you care about visibility for your products/services in the AI age, come join us.

Testimonials from the sold-out past event (July 18, 2025 in Austin, Texas):
Dale Bertrand (CEO of Fire & Spark)
Theron Tingstad (CEO of Arbor Growth)
Bear AI (GEO Product)
Lisa Westlund (Director of seoplus+)
Pete Kleinjan (CEO of Tiger29)
Alexander Fakeri (CEO of Mojo Digital)
Jack Lau (CEO of Litespace)
Tom Lee (CEO of Visto)
Emma Merrill (Partner of Atlas Accelerate)
Fernando Aguirre (CMO of Frogslayer)
Tabitha Upshaw (Board Member of Merivis)
Aaron Poynton (COO of Cubbie)
Brook Schaaf (CEO of FTMC)

Goodie Gift Bag

Who doesn’t love free stuff?
Every attendee gets $25,000+ worth of goodies — from free software credits and AI tools to GEO services, one-on-one consultations & professional GEO audits, and much more.

This is provided to confirmed attendees after the conference is finished.
To add your product/service to the conference 'Goodie Gift Bag', a sponsorship is required.

Agenda

All sessions include Q&A
9:00AM — Welcome & Keynote Address (15 mins)
9:15AM — Newest GEO Updates for 2026 (30 mins)
9:45AM — A Deep Dive: How AI Engines Actually Surface Content (55 mins)
10:40AM — Coffee Break ☕ (15 mins)
10:55AM — Major Implications for Marketing Strategy (25 mins)
11:20AM — How to Measure & Report GEO (20 mins)
11:40AM — How Fortune 500 Companies Approach GEO (20 mins)
12:00PM — Lunch 🍔 (45 mins)
1:00PM — GEO Deep Research & Practical Mathematics (45 mins)
1:45PM — "Shark Tank" Startup Showcase: GEO Products, Tools, and Startups (45 mins)
2:30PM — In-House Strategy & Technical Implementation (20 mins)
2:50PM — Coffee Break ☕️ (10 mins)
3:00PM — GEO in Action with Real Case Studies & Examples (30 mins)
3:30PM — General Discussion & Roundtable Talks with All Attendees (20 mins)
3:50PM — Closing Keynote (10 mins)
4:00PM — Class is out! Let's have fun at the post-conference reception! 🤩🍸🕺🏻💃🏻

FAQs

• There are no recordings and nothing will be posted online. This is an in-the-room-only experience.
• It is a low-key conference with a limited number of 150 attendees. Intimate and meaningful.
• Tickets are first-come, first-serve. There are a limited number of tickets based on the room/venue limitations.
• You will be able to meet the speakers and attendees.
• You may receive a refund until December 1, 2025.
• There are no free tickets or discounts.
• Those without paid registration will not be permitted inside the room.
• Your badge contains your name. To receive it, you must bring your ID to check-in.
• The dress code is comfortable and conference-casual.
• You may stay at any hotel, there is no hotel room block.
• Official agenda and speaker list is subject to change.
• Downtown San Francisco is ~30 minutes from the SFO airport via drive.
• Parking is $25 for the full day.
• The conference will be at Fort Mason (downtown San Francisco) in Building C.
The main rooms we have are C235 and C205.
Wifi password is: fmcacwinter
• Lunch is included.
• After the conference, there is an optional reception at 5PM.
• Pre-event and post-event dinners are included for speakers & sponsors.
Questions? Please email our Public Relations / Comms agency: Sadie@SandHillPR.com
Sponsorship? Please email to see a list sponsorship packages & benefits: Sadie@SandHillPR.com
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